An experiential marketing studio · Principal-led, staffed to your vision

Events people remember.
Pipeline you can measure.

Surprise & Delight designs brand activations, developer conferences, trade show programs, and event-led growth systems for B2B companies — and assembles the team each project needs to deliver them, in any of five countries.

Demand
74×
lead growth from one event-led marketing program
Talent
645
hires sourced through conferences and events we built
Sponsorship
75%
of event costs covered by sponsorship deals we negotiated
Reach
5
countries with experiential programs shipped on the ground

Work covered by · The New York Times · NPR · CNN · Bloomberg

The approach

Experiential marketing, built as a system.

Performance marketing interrupts people. Experiential attracts them. When a brand shows up in the world with generosity, craft, and a real point of view, the market leans in on its own — and the relationships that start in a room compound long after the booth comes down.

That only works with systems underneath it. Every brand activation, conference, and roadshow we run is built like an operating system: sponsorship models to fund it, experience design to make it felt, and pipeline instrumentation to prove exactly what it produced.

Break bread & build business. Tech can be abstract; a shared meal never is. From long-table dinners in Los Angeles, New York, Miami, and Palm Beach to a barista and live music inside a GDC pop-up, we design human-centric moments with intention — because that's where partnerships actually get forged.

Local culture is the material. A second-line parade for a New Orleans conference. A commissioned score performed at the New World Center, analogizing digital transformation for a hundred client decision makers. The best experiences aren't imported — they're built from where you are.

A courtyard with string lights and a stone fountain set for a long-table dinner in Palm Beach.Palm Beach · break bread
A long outdoor dinner table at night for a client dinner in Los Angeles.Los Angeles · long-table dinner
Proof, in pictures and numbers

The work, on the ground.

Every image pairs with the number it produced. Flair is the hook; data is the handshake.

How we work

One studio. The right crew for every build.

Every engagement is led by principal Jared Hatch and staffed from a trusted network of specialists — scaled up for a global conference, kept lean for a single activation. You get senior strategy and one accountable lead, with the production muscle of an agency behind it.

Event producersExperiential designersFabricators AV & technical directionLocal crews · 5 countriesContent & capture Sponsorship salesCommunity managersVenue scouts