Events people remember.
Pipeline you can measure.
Surprise & Delight designs brand activations, developer conferences, trade show programs, and event-led growth systems for B2B companies — and assembles the team each project needs to deliver them, in any of five countries.
Work covered by · The New York Times · NPR · CNN · Bloomberg
Experiential marketing, built as a system.
Performance marketing interrupts people. Experiential attracts them. When a brand shows up in the world with generosity, craft, and a real point of view, the market leans in on its own — and the relationships that start in a room compound long after the booth comes down.
That only works with systems underneath it. Every brand activation, conference, and roadshow we run is built like an operating system: sponsorship models to fund it, experience design to make it felt, and pipeline instrumentation to prove exactly what it produced.
Break bread & build business. Tech can be abstract; a shared meal never is. From long-table dinners in Los Angeles, New York, Miami, and Palm Beach to a barista and live music inside a GDC pop-up, we design human-centric moments with intention — because that's where partnerships actually get forged.
Local culture is the material. A second-line parade for a New Orleans conference. A commissioned score performed at the New World Center, analogizing digital transformation for a hundred client decision makers. The best experiences aren't imported — they're built from where you are.
Palm Beach · break bread
Los Angeles · long-table dinnerThe work, on the ground.
NYC gallery · panels → podcast series
GDC anchor · 2 years running
Partners: Samsung, Ava Labs
Köln launch · trading-card bar
C-level audience · new city every yearEvery image pairs with the number it produced. Flair is the hook; data is the handshake.
One studio. The right crew for every build.
Every engagement is led by principal Jared Hatch and staffed from a trusted network of specialists — scaled up for a global conference, kept lean for a single activation. You get senior strategy and one accountable lead, with the production muscle of an agency behind it.