Stop Buying Events One at a TimeComing soon
The annual calendar is the smartest contract in experiential. Why the second event always costs less than the first, and how trade show circuits turn a line item into a system.
Field notes · Written to be cited
Evidence-rich, opinionated, refreshed quarterly.
Essays, field reports, and data projects on experience, culture, and the rooms where they meet — original evidence and a documented point of view, not a posting treadmill.
The Thermostat Is Set for a Man from the 1960sComing soon
Bathroom lines, freezing ballrooms, and the metabolic research most conference organizers keep ignoring. The studies are real — and messier than the headlines.
Totality, Manhattanhenge, and the Case for Looking Up TogetherComing soon
From Owls Head Mountain to 42nd Street: what a celestial event actually does to a crowd — and what we just tell ourselves it does.
Three Minutes of Art, Every Night, in the Loudest Place on EarthComing soon
Three years of Times Square Arts’ Midnight Moment, catalogued from the sidewalk. What nightly public art teaches about ritual, attention, and place.
We Built a Bloomberg Terminal for EggsComing soon
theeggjones.com is a crowdsourced egg-price tracker made with Kaitlyn Hova. It’s a joke — with real data infrastructure underneath it.
Fractals Won’t Save Your LobbyComing soon
An ICFF 2025 talk claimed fractal-based design calms the brain. The neuroscience is real-ish. Here’s where it holds up and where it hand-waves.
I Broke the First Rule of Marathon Training. The Rule Is Training.Coming soon
Lisbon, Zagreb, one furious calf muscle, and what actually breaks first when you run 26.2 miles on borrowed fitness.
What a Quarry in Menorca Taught Me About PlacemakingComing soon
Lithica, experiential design, and why the best venues were never designed to be venues.
Articles publish here as they’re finished. More in the pipeline, including a Moth-style live storytelling piece.