Bring your culture to the market.

Surprise & Delight is an experiential marketing studio led by Jared Hatch. We design brand activations, conferences, trade show programs, field marketing roadshows, and event-led demand generation for B2B companies — and assemble the production team each project needs.

Every engagement is led personally by Jared and staffed from a trusted network of event producers, experiential designers, fabricators, AV and technical directors, and local crews. Teams scale up for global conferences and stay lean for single activations.

We negotiate sponsorship deals that can cover a significant share of costs — past programs secured sponsorships covering up to 75% of event costs across Germany, Singapore, London, San Francisco, and New York.

74× lead growth in one year (7,324 qualified leads vs. 391 organic), 645 hires sourced through events, a 96% “excellent” rating on a flagship executive conference, and 400% client growth for a health tech company — with work covered by The New York Times, NPR, CNN, and Bloomberg.

Based in New York City, with programs shipped across five countries including the United States, Canada, Germany, Singapore, and the United Kingdom.

Both, but the best results come from the Annual Calendar: a year-long retainer covering your full event program. Sponsorships sell better across a season, vendor rates drop with volume, and audience data compounds from one event to the next. We run this model today on retainer for a marketing agency whose clients attend multiple trade shows a year, and we work white-label for agencies too.

Yes — alongside studio engagements, Jared is open to Director and VP experiential marketing roles and fractional leadership arrangements. Email hello@surpriseanddelight.fun to start that conversation.